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Digital Marketing

Digital advertising seems to evolve more quickly than fashion trends. We’ve been at this for awhile, 20+ years, and were there when Google launched AdWords with our management team visiting Mountain View to collaborate on behalf of our client, a Fortune 500 company. We helped push AdWords to support enterprise accounts and helped make geography innate to the campaign rather than the keyword.

Digital Marketing

Since those times, several other players have arisen in Search Marketing, including Bing & Yahoo! AdWords has become Google Ads. And perhaps most importantly Social Media marketing has grown exponentially.

Digital Marketing

Which advertising platform is best for your project? Is Search better than Display? Do you need to build out your Social Media strategy or are search keywords best for you? These are all questions that need to be answered before starting any campaigns or even setting a budget.

Digital Marketing

Also, Paid Marketing is great but it’s expensive and sometimes addressing a website’s organic traffic first makes the most sense. In fact, in the last 5 years Google Ads’ Landing Page Experience & Quality Score components have made the same factors that are critical in getting organic traffic just as important in ensuring that a paid campaign’s metrics (CTR, CPC, Daily Budget) perform well.

Digital Marketing

Our Google Ads, Bing Ads, & Facebook Ads Certified experts give us the edge and allow us to be a Certified Partner. With direct API access from our servers, we manage campaigns with a combination of human expertise and artificial intelligence (AI).

We can help you make heads or tails of Social Media vs. Search and collaborate with you to make sure that your conversions are properly defined, that the quality of your conversions is satisfactory, and to tweak your campaigns accordingly.

Curious about advertising on LinkedIn, Tiktok or other platforms? We’ve got you covered there too and are more than happy to evaluate your project to see if any of the secondary marketing platforms make sense for you.

Do you know your target audience well already? Have you got your heart set on a specific advertising platform already? Prefer classic Email Marketing instead? Maybe you even have a budget in mind. Well that’s alright too, we’re flexible and won’t insist that know your product better than you. Give us a call, we LOVE digital marketing!