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Search Engine Optimization

SEO techniques have evolved hugely over the years with search engines closely guarding the secrets of the algorithms they use to find, index, and ultimately rate the value of your pages. SEO breaks down into two components –the technical and the contextual.

Search Engine Optimization

On the tech side, your site needs to adhere to the latest best practices of HTML & CSS coding, be optimized to load quickly with reduced resources and minimal scripts, be as mobile-friendly as possible, and get registered with the primary SE’s in order to even be considered for relevance.

Search Engine Optimization

There are plenty of tools, many provided by the SE’s, that developers can use to improve their technical scores but it’s best to keep these in mind when creating a website from the start as it can require large rewrites of the code and require multiple phases of optimization. We specialize in both.

Search Engine Optimization

Responsive design, mobile load speeds, an SSL (https), minified JavaScript & CSS, browser caching, placement of H1-H6 (hierarchy) tags, metatags, a coherent robots.txt file, a best practices sitemap, URL redirects, and internal page linking are all elements that weigh heavily on your technical score in SEO.

Search Engine Optimization

The balance between technical best practices, infrastructure performance, and quality content is what makes SEO such a challenge and generally why decision-makers don’t depend solely on in-house advice to achieve best results. With the vast majority of visitors to most websites being organic, the obvious importance of achieving success in search is its impact on a business’ bottom line.

In order to get onto the first page of SERP though, it’s no secret that a site needs to be more than just a technical wonder, it needs to be contextually relevant.

Put simply, a website needs to have large volumes of content related to a specific subject but that content also needs to be original. As in the case of most 1st page websites, some combination of original and syndicated content should be made available to users.

As part of your website, a plan needs to be established which ensures that a flow of new content gets added to the website periodically, that the content be properly navigable within the site and that the sitemap indicate the nature and the freshness of this content.

The industry evolves quite quickly with elements such as Rich Snippets appearing on the scene as Beta features becoming de rigueur within the year. Use of these features will not only enhance a site’s SERP appearance, increasing the Click-Through-Rate (CTR), but even cause a site to appear higher in the results.

GearSix has specialists capable of managing these countless components giving your website its best possible chance of appearing high in search results and also increasing your CTR.